Welcome to one of the toughest and most fulfilling ways to help people, including yourself. We offer the latest tools, most intensive training program in the industry and nearly limitless opportunities for advancement. Join us and start doing your life's best work.
The Web Strategist is responsible for maintaining a consistent user experience, growing performance, and ensuring content is findable for owned and operated websites on the Digital Marketing Platform (DMP).
Strategize with internal marketing partners on how to take content updates and present them within the DMP structure and guidelines
Review and approve wireframes, designs/layouts and content updates against our guidelines
Update website taxonomies and page inventories
Gather content assets
Assign or update tags
Package final content via our Silver Platter template for hand off to our digital production team.
Perform quality assurance on pages before and after theyre pushed live.
Strictly follow, enforce, and improve standard workflow processes
Monitor KPIs such as: monthly unique visitors, pageviews per visit, traffic sources, bounce rates and conversion rates
Use KPI data from other DMP sites to inform strategies and best practices for migrations
Inform the A / B testing schedule based on areas of opportunity, monitor results and consult on actions
Regularly view digital trades and attend at least one conference annually to stay up on the latest digital experience / mobile first trends. Come away with at least 3 tangible things we can apply to our web experience.
Update inventory list for each website monthly.
Maintain events listing calendar. Review master event calendar, work with events team and segment marketers to determine which events should be listed on website, properly tag
Maintain promotion calendar. Gather content, ensure tracking and flawless execution
Strategize content cross promotion strategies and determine how to utilize the recommendation engine to promote content
Competencies for High Performers:
Must have a strong creative eye
Entrepreneurial, able to figure out solutions on their own, apply creative problem-solving techniques
Must be highly collaborative, able to work with a wide variety of internal marketing partners while at the same time, be able to enforce our website governance
Able to work and thrive in a very complex industry and large company
Able to work with colleagues who are in different locations, including internationally
Ability to build collaborative and cooperative relationships
Meticulous attention to detail
Highly process oriented
Make data-based decisions. Be highly analytical and able to uncover insights within the numbers
Ability to work independently and meet deadlines
Must be able to multi-task and follow-up when responses are needed
Demonstrated ability to ask clarifying questions to get the information you need
Must be able to prioritize work and actively manage projects, ability to raise concerns and risks with colleagues
Comfortable tracking time and using workflow management software
UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.
We are committed to introducing innovative approaches, products and services that can improve personal health and promote healthier populations in local communities. Our core capabilities... in clinical care resources, information and technology uniquely enable us to meet the evolving needs of a changing health care environment as millions more Americans enter a structured system of health benefits and we help build a stronger, higher quality health system that is sustainable for the long term.
We serve our clients and consumers through two distinct platforms:
?UnitedHealthcare, which provides health care coverage and benefits services.
?Optum, which provides information and technology-enabled health services.