GENERAL STATEMENT OF JOB Under limited supervision, assists the Venue Director in planning, directing, and managing the day-to-day operations of the Maxwell Center including sales and marketing, finance, event services, operations, housekeeping, and guest services. Sales and Marketing Director will assist in the overall execution of Maxwell Center’s sales initiatives for all categories, including but not limited to, banquets, weddings, reunions, fundraisers, conferences, conventions, training classes, corporate meetings, consumer exhibit shows, and other public, private, or non-profit assemblies of any type. Evaluate and develop recommendations to improve organizational administration, procedures, policies, and programs. The Sales and Marketing Director will be active in the community and participate in community events.
SUMMARY The Sales & Marketing Director will also work with the client on rates and terms of the contract and convey that information to all Departments. The Sales & Marketing Director should have strong verbal and written communications skills, the ability to manage several tasks simultaneously, be self-governed and self-motivated, possess a basic understanding of banquet and catering sales, public relations, advertising and special event planning and execution. The Sales & Marketing Director is an intricate part of the event team and is expected to recognize the value and benefits of teamwork. Open lines of communication within the team are vital to its success and that of the company.
Utilizing initiative and independent judgment, the Sales & Marketing Director assists the Venue Director/General Manager in planning, directing and managing the day-to-day operations of the Maxwell Center including sales & marketing, finance, event services, operations, housekeeping and guest services. Supervision is exercised over a professional staff who directs various sections in day-to-day operations. Responsibility further includes evaluation and development of recommendations to improve organizational administration, procedures, policies, and programs. Unusual problems and major changes in programs or policy are discussed with the Venue Director/General Manager.
SPECIFIC DUTIES AND RESPONSIBILITIES To oversee and implement the annual sales development and marketing plans for the Maxwell Center with the objective of ensuring that the facility meets all sales goals for revenue, attendance, and hotel room nights. This position is responsible for actively selling and marketing the venue to help realize all sales goals
ESSENTIAL JOB FUNCTIONS Assist the Venue Director/General Manager in planning, directing and managing the day-to-day operations of the convention center including sales & marketing, finance, event services, operations, housekeeping and guest services
Work with Venue Director/General Manager to implement, and oversee the sales efforts for the facility to include, but not limited to, bidding conventions, meetings and special events
Prepare, with the assistance of the Venue Director/General Manager the annual sales and marketing plan Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all sales programs and activities
Develop & annually update pricing and sales materials for facility rental rates, meeting/banquet space, and hospitality packages
Prepare written proposals; reevaluate potential rental & sponsorship value of sales inventory; initiate contractual arrangement; prepare contracts; negotiate terms as required
Prepare clear and concise facility rental & sponsorship inventory reports
Develop and implement all aspects of facility sales plan including sales goals, and oversee and evaluate progress of all sales efforts in accordance with set sales goals.
Develop and implement revenue and expense budget for sales department; assist Venue Director/General Manager in the development and administration of the facility’s operating and capital budgets and revenue projections
Maintain and create detailed sales presentations
Develop and design of all facility sales, rental and collateral materials
Prepare & present marketing & event related sponsorship materials as needed to groups and clients
Build and update facility database related to sales & marketing
Conduct outside sales calls on potential sponsorship clients, lessees, and event/meeting planners
Attend appropriate sales and industry related functions
Prepare and present sales reports and other related correspondence
Analyze challenges, identify alternative solutions, project consequences of proposed actions; present recommendations to Venue Director/General Manager; implement approved recommendations in support of organizational objectives
Work with the venue managers in the day to day management of their various departmental disciplines; review and evaluate processes and results; identify and resolve deficiencies and challenges
Present weekly activity, event, and sales status report
Prepare weekly Pace reports
Oversee sales calendar reporting all future convention, meeting, and event, bookings
Identify, research, track results and oversee our participation in trade and travel shows
Secure partners and research new opportunities for the sales, marketing and service materials as necessary
Identify, research, develop, and facilitate buys of all advertising relative to the sales and marketing plan of the Maxwell Center with coordination from the Venue Director/General Manager and the Travel & Tourism office
In coordination with Travel & Tourism, hold meetings as necessary, with hotels and T&T staff to update and discuss pertinent industry issues and prepare bid documents
Maintain communication and contact on a regular basis with selected business, professional, and social groups that may host or provide leads for conventions, meetings, events, and tourism markets
Maintain sales leads and contracts database
Prepare and update lost business reports
Represent the Venue Director/General Manager as needed at various meetings
Establish and maintain effective working relationships with staff, facility stakeholders and facility users
Perform other duties as assigned
SUPERVISORY RESPONSIBILITIES Directly supervises Department Managers (Event Managers & Venue Services Manager). Indirectly supervises staff in other departments, such as finance, operations, housekeeping and guest services, Carries out supervisory responsibilities in accordance with County of Wayne’s policies and applicable laws. Responsibilities include assisting Venue Director/General Manager with interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.
MINIMUM TRAINING AND EXPERIENCE
Education / Training:
Bachelor’s Degree from an accredited college or university in public assembly facility management, hospitality management, business administration or a related field.
Other combinations of experience and education that meet these requirements may be substituted.
Five (5) years of increasingly responsible experience in professional convention center/hospitality industry
management, with at least two (2) years of direct supervisory experience at the department director level.
Licenses or Certificates:
Possession of, or ability to obtain a current CPR certificate
Possession of, or ability to obtain a North Carolina driver’s license
Operational characteristics of public assembly facility management.
Modern management methods, long-range planning, principles of budgeting and supervisory techniques.
Should possess a working knowledge of each area of direct and indirect supervision including sales & marketing, event services, safety & security, facility maintenance & housekeeping, finance and human resources, audio-visual, telecommunications and food & beverage operations.
Contract development and negotiations including facility use license agreements, service agreements, and sponsorships agreements.
Modern and effective customer service practices.
EEOC, FLSA, OSHA, ADA and other industry related legal issues.
Interpersonal techniques in dealing with unique groups and sensitive circumstances.
Terminology used in convention and entertainment settings.
Must have computer skills in Microsoft office applications and word processing, spreadsheets, database, presentation, and internet software.
Plan, direct, and evaluate the work of subordinates
Perform a broad range of supervisory responsibilities over others
Manage multiple projects simultaneously
Work under high pressure in meeting urgent deadlines
Provide leadership to facility staff
Recognize, analyze and resolve challenges
Develop and implements programs, policies, and procedures for the Maxwell Center
Conduct a variety of organizational studies, investigations, and operational studies; recommend modifications to rates, policies, and procedures as appropriate
Interpret and apply Federal, State and local policies, procedures, laws and regulations
Establish and maintain effective working relationships with staff, facility stakeholders and facility users
Communicate clearly and concisely in the English language, both orally and in writing
Work a flexible schedule including early mornings, evenings, weekends, holidays, and extended numbers of days
To perform this job successfully, an individual should be proficient in Microsoft Word, Microsoft Excel and be able to learn VenueOps (booking calendar) and Social Tables (diagramming & layout) software programs.
TO PERFORM ESSENTIAL JOB FUNCTIONS
Physical Requirements: Must be physically able to operate a variety of machinery and equipment, including computers, typewriters, calculators, copiers, facsimile machines, etc. Must be able to exert up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or a negligible amount of force constantly to move objects. Work usually requires walking or standing to a significant degree.
Data Conception: Requires the ability to compare and/or judge the readily observable, functional, structural or composite characteristics (whether similar or divergent from obvious standards) of data, people or things.
Interpersonal Communication: Requires the ability to speak and/or signal people to convey or exchange information. Includes giving instructions, assignments or directions to subordinates or assistants.
Language Ability: Requires the ability to read a variety of reports, correspondence, financial statements, forms, checks, etc. Requires the ability to prepare a variety of correspondence, reports, forms, indexes, etc., using prescribed formats and conforming to all rules of punctuation, grammar, diction, and style. Requires the ability to speak to people with poise, voice control and confidence.
Intelligence: Requires the ability to apply principles of logical or scientific thinking to define problems, collect data, establish facts, and draw valid conclusions; to interpret an extensive variety of technical instructions in mathematical or diagrammatic form; and to deal with several abstract and concrete variables.
Verbal Aptitude: Requires the ability to record and deliver information, to explain procedures, to follow oral and written instructions. Must be able to communicate effectively and efficiently in a variety of technical or professional languages, including legal and tax terminology.
Numerical Aptitude: Requires the ability to utilize mathematical formulas; to add and subtract; multiply and divide; calculate decimals and percentages; interpret graphs; compute discount and interest.
Form/Spatial Aptitude: Requires the ability to inspect items for proper length, width and shape.
Motor Coordination: Requires the ability coordinate hands and eyes rapidly and accurately in using office equipment.
Manual Dexterity: Requires the ability to handle a variety of items such as office equipment. Must have minimal levels of eye/hand/foot coordination.
Color Discrimination: Requires the ability to differentiate between colors and shades of color.
Interpersonal Temperament: Requires the ability to deal with people beyond giving and receiving instructions. Must be adaptable to performing under stress and when confronted with persons acting under stress.
Physical Communication: Requires the ability to talk and hear: (Talking: expressing or exchanging ideas by means of spoken words. Hearing: perceiving nature of sounds by ear.) Must be able to communicate via telephone.
Additional Salary Information: Salary based on experience. Please submit detailed cover letter and resume.
Eastern North Carolina is gaining a premiere meeting space in Wayne County – The Maxwell Regional Agricultural and Convention Center, referred to as The Maxwell Center. Opening in March of 2018, this high-end venue will feature state of the art audio-visual features and the equipment you need to bring your conference, convention, banquet or reception to life.
Located at 3114 Wayne Memorial D...rive at the intersection of West New Hope Road, the multi-purpose facility overall size is 44,000 square feet and consists of two wings. The first will house offices for several agricultural agencies and services. The second will house top quality rental areas including a 15,000+ sq. ft. ballroom, multiple smaller size rooms, pre-function and post-event space in lobbies and halls, plus a 9,500 sq. ft. outdoor courtyard.
This new showpiece will create a location for many local, regional, and statewide events that will add to the economic income of Goldsboro and Wayne County. The Maxwell Center is owned and managed by the County of Wayne. The City of Goldsboro is a partner in the undertaking by supplying land and support to this great project.
The Maxwell Center will provide many in-house services that include beverages, audio visual, internet access, electrical and trade show decorating services, creating ease and convenience for any event. Working with regional caterers, The Maxwell Center will offer a list of delicious food options. Our expert event team will help you to not just plan an event, but to offer your guests and attendees an experience!