The American Veterinary Medical Association (AVMA), a national not-for-profit organization representing over 89,000 veterinarians working in private and corporate practice, government, industry, academia, and uniformed services is seeking a Senior Brand Manager - Direct Response for our Marketing and Communications Division.
Under the general direction of the Division Director of Marketing, the Senior Brand Manager - Direct Response is responsible for marketing campaigns designed to generate member engagement, increase member satisfaction, generate revenue, and encourage attendance/utilization for AVMA programs and services. This highly visible and critical role involves a blend of tactical and strategic activities, including utilization of market research information and segmentation strategy; metric reporting; and cross-functional partnership throughout the Association. The Senior Brand Manager - Direct Response will identify innovative ways to communicate benefits and value to targeted audiences, helping the AVMA grow its brand and increase member engagement; and will utilize all channels in the marketing mix to meet marketing program goals.
A qualified candidate will hold a bachelor’s degree in marketing, communications, advertising, or a related field with a minimum of 4 years of professional marketing experience. Association and/or healthcare experience is a plus. Strong interpersonal skills with the ability to build consensus; and strong communication skills, both written and verbal, with the ability to simplify complex messages for a variety of audiences are essential. We require working experience and knowledge of Microsoft Office, multi-channel marketing, and email marketing. Familiarity with basecamp is preferred. A successful candidate must be highly organized with extreme attention to detail; able to manage multiple projects and tasks simultaneously; and work in a creative, cross-functional team environment. The flexibility to work outside of normal business hours and travel on behalf of the Association is required. Approximately 20% travel.
Headquartered in Schaumburg, Illinois with a Governmental Relations Division in Washington, D.C., the AVMA is structured to work for its members and act as a collective voice for its membership and for the profession. The AVMA provides a number of benefits to its members, including information resources; state and federal advocacy; address issues and affect policies that govern the profession and practice of veterinary medicine; continuing education opportunities; quality publications; and discounts on personal and professional products, programs and services. The work of the AVMA is carried out by a staff of over 150 individuals. The organization is governed by an 18-member Board of Directors and has a $30M+ annual operation budget. For more information, visit https://www.avma.org/AVMAcareers.
This search is being conducted by the Pursell Group. To apply, please electronically forward your resume, with cover letter, in confidence to Stacy Pursell, firstname.lastname@example.org; phone: (918) 298-7025.
Located in Schaumburg, Illinois, with a Governmental Relations Division in Washington, D.C., the AVMA is structured to work for its members, and acts as a collective voice for its membership and for the profession. The AVMA provides a number of benefits to its members, including information resources; state and federal advocacy; opportunities to address issues affecting policies that govern the pr...ofession and practice of veterinary medicine; continuing education opportunities; quality publications; and discounts on personal and professional products, programs and services. The work of the AVMA is carried out by a dedicated staff of over 160. The organization is governed by an 18-member Board of Directors and has a $30M+ annual operating budget. Throughout the organization, we take pride in knowing that we make a difference. The AVMA provides excellent employee benefits, including generous insurance, retirement, and paid time off plans. We enjoy a supportive, friendly and comfortable work environment where work/life balance is evident at every level. We work hard, grow and have fun! For more information, please visit www.avma.org.