Position Description: This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)Are you passionate about data - driven marketing? We're looking for an individual with direct marketing experience and strong analytical skills to advance our marketing analytics team within Optum Marketing. The Manager of Marketing Analytics – Stakeholder Engagement will be a key contributor to advancing our digital marketing analytics team to drive actionable insights that impact business results. The ideal candidate will thrive in an environment with a high degree of individual responsibility. This person will have analytical mindset and yet will be adept at translating highly technical information to a non-technical audience. This position will partner closely with an existing Manager of Marketing Analytics on our team to support our Segment and Capabilities stakeholder. Primary Responsibilities:Provide subject matter expertise on analytics strategy including digital marketing, web analytics, iterative campaign test design and sales pipeline momentum.Partner with marketers to clearly define campaign success metrics and ensure that measurement is in place to measure that success. Proactively delivers insights to improve campaign metrics and be seen as a strategic partner Proactively work with marketers to identify opportunities to refine campaigns and act as their analytics and testing consultantLeverage our current foundational data infrastructure and enhance it so that clients and prospects are presented with relevant messages at the right time and in the right channel Collaborate with marketing data colleagues to help support data governance and quality and ensure data accuracy Build and nurture a culture of testing across Optum MarketingDemonstrated Skills:Experience using software to analyze data (Excel, SAS or SPSS) Experience with end - to - end marketing campaign reporting (campaign outreach, lead generation, sales funnel, conversion rates)Strong analytical skills and experience working across different technologies / toolsExperience in cross - team collaboration, particularly with the ability to cross technical and non-technical stakeholdersExperience in fast - paced, complex project management, and an ability to juggle shifting timelines and priorities
Required Qualifications:Bachelor's Degree (or higher) or High School Diploma / GED with 4+ years of analytics and data experience1+ years of marketing or sales experience1+ years of quantitative analytics experience (preferably with Adobe Analytics or SalesForce)Preferred Qualifications:Master's Degree (or higher)A background in the healthcare industry Data visualization experience (Tableau or Domo)2+ years' experience in end - to - end marketing campaign processes (from data instantiation, segmentation, selection, output, reporting / analysis) Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.SMDiversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.Keywords: Marketing Analytics Manager, Eden Prairie, Minnesota, Salt Lake City, Utah, marketing, sales, healthcare, data visualization
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need... at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.