The director of advancement serves on the schoolwide leadership team and is responsible for providing leadership, strategic direction, and implementation of the strategy to advance the vision, mission, and priorities of Whitefield Academy. This person provides for the long-term health and advancement of the school by leading the fundraising efforts and overseeing the acquisition of gifts (finances and other resources) to fulfill the school’s strategic plans. The director of advancement identifies and cultivates beneficial relationships and funding sources with Whitefield parents, grandparents and alumni, as well as with businesses, foundations, and public officials outside the Whitefield community. This person assumes a fiduciary responsibility for the school in regards to proper handling of all charitable donations entrusted to the school.
Develop short-term and long-term strategic plans to meet advancement goals and objectives, including stewardship, cultivation, funding capital projects, securing major gifts, annual fundraising, and events.
Provide leadership in the creation, scope, timeline, and implementation of capital campaigns to fund those plans utilizing gifts, pledges, grants, planned giving and non-cash gifts.
Provide supervision, training, oversight and encouragement to direct reports: alumni and special events manager, gifts management officer, manager of annual giving and donor relations, and office manager.
Lead volunteers, committees, board members, and others involved in fundraising efforts through modeling, training, and inspiration, consistent with the vision, values, and mission of the school.
Collaborate closely with the leadership team (including participation in weekly meetings) to help devise and participate in overall strategy and implementation, and to allow for smooth and effective coordination among all divisions.
Cultivation and Stewardship
Identify prospects (through research, personal meetings and working with the leadership team) who have capacity and/or networks which could be beneficial to the school,
Implement strategies to build relationships with and among Whitefield families and prospects, including but not limited to new family orientation, personal meetings, creating networking opportunities for families (IT parents; Men’s Fraternity; Alumni job search networking, etc.).
Steward long-term relationships and engagement with the school, while involving and assigning headmaster, trustees and key leaders of the school for certain supporters when appropriate.
Maintain a system for communicating with major supporters throughout the year through various touchpoints (letters, calls, emails, and personal visits).
Create and implement plans to cultivate families in joining the Headmaster Circle level of giving
Implement procedures for multiple touches of thanks and recognition for all supporters, including thank you parties, gifts, and Headmaster Circle events for leadership level supporters.
Work with public relations director to identify opportunities to represent Whitefield with outside organizations
Participate actively in school life, being visible on campus with all three schools, connecting with parents, students, and staff.
Engage with the Whitefield Parent Association, other parent groups, and volunteers, through meetings, games, plays and other school activities.
Capital Funding and Solicitation
Work with headmaster to identify and prioritize program, facilities and endowment needs in connection with the master campus plan and strategic plan of the school.
Make requests for various levels of gifts related to a capital campaign, including major gifts at the six- and seven-figure range and above.
Retain and oversee outside fundraising counsel as needed.
Maintain a strong relationship with foundations and their leadership, responsible for oversight of all grant proposals, use of funds, and adhering to their reporting requirements.
Work with leadership team to establish annual goals
Oversee creation and implementation of a strategic and marketing plan for the Annual Fund
Solicit trustees, administrators, and assist with others as needed
Approve Annual Fund volunteers and assist in training as required
Oversee creation and implementation of strategic plans and goals in engagement with, and recognition of, alumni (including the annual alumni award).
Assist in recruiting and approving alumni board members
Work with alumni board in developing and implementing strategies to attract and strengthen the Alumni Association
Develop and maintain relationships with assigned alumni and their parents
Oversee alumni social media (Facebook and Linked-In)
Assist in networking alumni with current students (mentoring) and with current parents (job searches)
Oversee record keeping (including Raiser’s Edge software by Blackbaud), by establishing clear rules and accepted guidelines for entering, receipting, and thanking supporters.
Model and provide accountability for field staff in maintaining detailed records donor research, visits, interests, and contacts.
Ensure the proper use, reporting, recording, and safekeeping of all gifts, pledges, and confidential information, including proper designation of gifts, and receipting according to IRS regulations.
Work closely with business office to maintain integrity of gift records
Establish and maintain annual budgets for advancement, including wise stewardship of resources in providing for capital campaigns, events, and individual budgets.
Monitor and track year to year performance using established KPI’s
Adhere to the bylaws, policies and procedures, and to all laws that govern the school and its actions
Work with parents/students/principals regulating outside fundraising activities.
Oversee Whitefield Grandparent Association
Oversee the biennial Silent Auction and other events related to advancement activities
Additional duties as assigned by the headmaster
Minimum of 5 years of senior, professional development or sales experience
Proven success in major gift/sales solicitation
Experience in supervising a development/sales staff
Bachelor’s degree required in a related field with a Master’s preferred
Demonstrate self-awareness and an openness to constructive feedback
Exhibits strong business and financial acumen
Communicates with exceptional effectiveness (written and oral)
Provides evidence of a track record in developing and managing comprehensive fundraising/sales programs
Experience supervising both paid and volunteer staff
Demonstrated success closing major gifts from private individuals and foundations
Familiarity with planned giving options
Shows maturity in faith and is a servant leader who values others in word and deed
Demonstrates a high level of energy, a strong work ethic, resilience and creativity
Possesses strong social skills with an ability to be an empathic listener and relate well to others
Ability to prioritize, multi-task, with strong organization skills
Proficiency in Word, Excel, and PowerPoint
Knowledge of development management software, Raiser’s Edge preferred
In addition, the candidate should:
Be committed to the school’s core values and documents, its mission and vision, and a commitment to shepherding and mentoring hearts of the children.
Commit to living his/her life under the lordship of Christ
Model a consistent daily walk with Jesus Christ, and is a Christian role model in speech, actions, and attitudes, which contributes to the spiritual atmosphere of the school
Believe and affirm the school’s Statement of Faith
Evidence the fruit of the Spirit in the nurturing of relationships with employees, students, families, and the community at large
Actively participate in a local church
To apply, please complete the Administration Application available at www.whitefieldacademy.com under About Us/Employment Opportunities.
Whitefield Academy, a Christ-centered college preparatory school, exists to bolster Christian families in rearing young people who go on to college and life with a passion for learning, for others ahead of self, and for the living and active Jesus. Whitefield Academy serves over 800 PreK4 through 12th grade students in Atlanta, Georgia.