Established in 1990, Visit Grand Junction is a department of the City of Grand Junction and is the official Destination Marketing Organization (DMO) for the region. With a long-standing professional staff of 9 team members, Visit Grand Junction and the Visitor Center help to pro-actively market the Grand Junction, Colorado, area and serves as a liaison between area visitors, conventions, meetings, weddings and reunions and the businesses that will host them.
The Ideal Candidate
The ideal candidate is a proven team player with outstanding written and verbal communication skills, well-organized, highly professional, experienced in destination marketing, eager to lead a dynamic team of tourism professionals, able to work well with a diverse group of city/county leaders, businesses, volunteers, and community stakeholder groups and passionate about the City of Grand Junction and the tourism opportunities that exist here.
Under direction of the City Manager, manage the development and implementation of Visit Grand Junction goals, objectives, policies and priorities for each assigned service area; work with the Advisory Board to develop and prepare strategic goals and ensure operations of the organization are working towards the achievement of all goals and objectives.
Oversee the development and implementation of an annual marketing plan to promote hotels, attractions and events, including print, social media, internet based advertising, and internal publications.
Establish and maintain relationships with industry influencers, Advisory Board, government officials and key strategic partners.
Act as the spokesperson for the department; generate and enhance community awareness of the department’s functions through public appearances, local public service organizations and City-wide events.
Oversee and participate in the development and administration of the Visit Grand Junction budget; approve the forecast of funds needed for staffing, equipment, materials and supplies; approve expenditures and implement budgetary adjustments.
Select, train, motivate and evaluate assigned personnel; provide or coordinate staff training; work with employees to correct deficiencies.
A bachelor's degree in marketing, public relations, communications, business administration or related field.
Seven (7) years of senior leadership experience in marketing, tourism, hospitality or Convention and Visitor Bureau industry.
Strong overall leadership skills including management, strategic planning, financial and resource planning/management.
Effective interpersonal skills, emotional intelligence, good judgement, and the ability to establish and maintain effective working relationships and a commitment to public service.
Additional Salary Information: The pay range for this position is $105,000 -$115,000.
The City offers an excellent benefits package including:
Several health insurance options to choose from;
Employer-paid dental and life insurance;
An attractive 401(a) retirement plan and access to
other deferred compensation plans;
Generous Paid Time Off accruals;
A general leave program supplemented by short
and long-term disability programs.
Grand Junction, the western gateway to the Rocky Mountains of
Colorado, is located at the junction of the Gunnison and Colorado
Rivers, between Salt Lake City and Denver on Interstate 70. A city of
60,000, Grand Junction is the regional center for Colorado's Western
Slope and Eastern Utah and serves as the county seat for Mesa
County. The county is comprised of several suburb towns, both rura...l
and urban, that in combination with Grand Junction make a total population
of over 150,000 in the valley.
The local economy is diverse and key drivers include tourism, agriculture,
manufacturing, health care, energy development and retail. Grand Junction is
home to many specialty manufacturers and high-tech start-ups as well. There are four area
hospitals and a regional airport located in Grand Junction. Colorado Mesa University,
with an average annual enrollment of over 10,000 students, and Western Colorado
Community College actively contribute to the quality of the community.
At an altitude of 4,586 feet, warm summers and moderate spring, fall and winter seasons allow for
incredible year-round outdoor recreation opportunities. Surrounded by an abundance of public lands,
Grand Junction is also a mecca for world-class mountain biking, hiking, camping, hunting, fishing,
rafting, skiing, golfing, rock-climbing, dirt bike and ATV riding. Among Grand Junction's spectacular
red cliffs and winding canyons are the 11,000-foot Grand Mesa and the breathtaking 7,000-foot
Colorado National Monument. Other attractions include three national scenic byways, extensive public
art displays, museums, and a vibrant downtown featuring creative culinary options, shopping, Two
Rivers Convention Center and the Avalon Theatre. Grand Junction is known as Colorado’s Wine
Country featuring 23 wineries nearby and hosts community and cultural events throughout the year that
include the Junior College Baseball World Series and Grand Junction Symphony.
Grand Junction's "small-town feel" and picturesque beauty make it a desirable location for business
development as well as an ideal environment to live and work.