Under the general guidance of the Institute for Population Health Improvement (IPHI) Program Manager, this position serves as the Advertising Specialist (Media Communication Specialist 3). The Advertising Specialist is primarily responsible for providing technical expertise in the oversight of media advertising campaigns associated with conducting a comprehensive statewide tobacco education program for the California Department of Public Health (CDPH) - California Tobacco Control Program (CTCP). This position is responsible for all aspects and stages of creative development for television, radio, print, out of home, digital and mobile advertising, reviewing and providing strategic and creative input regarding advertising and media plans. The Advertising Specialist is responsible for developing and implementing digital media projects, including websites management and daily oversight, digital advertising and digital/social media consumer engagement. This position is responsible for leading strategic planning activities, paid efforts, and on-going communications. Furthermore, the Advertising Specialist researches social media trends and provides recommendations on increasing engagement and breadth of the campaign.REQUIRED- Extensive experience in managing advertising agencies to develop comprehensive media campaigns.- Experience working on a variety of advertising and digital efforts, including the coordination of formative research with focus groups and online testing to assess advertising concepts.- Experience leading procurement efforts to obtain advertising services, substantiates and verifies statistics, facts and scientific notations for advertising, public relations, and other media materials.- Extensive experience managing digital and social media campaigns.- Experience executing a variety of digital media projects. - Experience with digital video editing software.- Experience analyzing data and writing a wide variety of media materials. - Extensive project management experience in handling highly visible communications projects.- Experience analyzing digital media, social media, or communications problems, developing alternatives including a list of pros and cons, and making sound recommendations on a course of action to high level administrators on public health communication issues.- Proficient in Microsoft Office and Adobe Creative Suites.- Exceptional verbal and written communications skills needed to competently convey complex issues.PREFERRED- Bachelor's degree in communications/journalism/media/public relations or other related field and extensive experience in communications, advertising, and marketing.- Spanish language skills.- Familiarity with California State Government and the principles of public health administration. SPECIAL REQUIREMENTS - THIS POSITION MAY BE SUBJECT TO A CRIMINAL BACKGROUND INVESTIGATION, DRUG SCREEN, LIVE SCAN FINGERPRINTING, MEDICAL EVALUATION CLEARANCE, AND FUNCTIONAL CAPACITY ASSESSMENT.- Some travel throughout the state of California (and out of state) may be required to provide technical assistance and training and disseminate information.
About University of California Davis Medical Center
At the end of 2015, we launched a comprehensive and inclusive process to tap into the broad, diverse knowledge of our entire UC Davis Health community to stimulate new and unique ideas for our next strategic plan.Throughout 2016, hundreds of members of our UC Davis Health family, as well as external friends and partners, took part in conversations and provided valuable input into charting a long-t...erm course for our future that will continue the momentum underway to solidify our position as a top-tier health care organization.With your valuable input and talents, I am excited to launch our six new strategic plan goals. Over the next few years, together we will:Lead Person-Centered Care in the best way, at the best time, in the best place, and with the best teamReimagine Education by cultivating diverse, transdisciplinary, life-long learners who will lead transformation in health care to advance well-being and equity for allAccelerate Innovative Research to improve lives and reduce the burden of disease through the discovery, implementation and dissemination of new knowledgeImprove Population Health through the use of big data and precision healthTransform Our Culture by engaging everyone with compassion and inclusion, by inspiring innovative ideas, and by empowering each otherPromote Sustainability through shared goals, balanced priorities and investments in our workforce and in our communityAt a time when our industry is experiencing some of the most formidable changes ever, these are bold aspirations that will anchor us and provide us with clarity of purpose and a path forward. I am fully confident that we will achieve great success knowing we have a solid plan and areas of focus to guide us.I thank everyone who participated in the planning process for their great input and their dedication to our future success.