This position is responsible for leadership, strategic planning, innovation, research, new product development, vendor management, product launch and line management with 50% of resources committed to the Kelty Military product lines, and 50% Kelty brand sleeping bags and pads.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Formulate and implement product development strategies through:
Investigating new trends and exploring user needs that lead to new product opportunities and line extensions.
50% focused end user research and developing the findings into new marketable products. Military product lines will include but not limited to, Packs, Tents/Shelters, and Sleeping Bags. Military is also defined as Swat Tactical, Law Enforcement, Homeland Security as well as First Responders.
50% focused on investigating new trends and exploring consumer needs that lead to new product opportunities and line extensions in, but not limited to, sleeping bag and pad categories.
Utilizing a distinct innovation process to prove out, develop and optimize new products.
Conduct thorough market research to identify and validate opportunities.
Investigating the opportunity for alternate materials, methods and suppliers.
Liaison with DOD and other agencies, Berry Amendment compliant, and international suppliers.
Develop 3 year product roadmap and annual agency/market specific product plans.
Working with Kelty marketing to ensure packaging and merchandising requirements are established and met.
Lead cross functional project teams in developing new products.
Report project progress monthly to management team.
Deliver end user relevant category innovation.
Manage the research, design and development process from initial plan development to final product delivery.
Partners with overseas and domestic factories to ensure products are able to be manufactured at the targeted price and margin level.
Develop and maintain detailed specifications for all products to ensure accurate manufacturing.
Develops, communicates, implements, and monitors processes to ensure timely completion in accordance to product development calendar for each season.
PRODUCT PERFORMANCE MEASUREMENT
Review and analyze to drive key metric improvements in sales, profit, and cash flow management.
Oversee and/or coordinate with USA and overseas offices, the coordination of testing of company and competitor products and provide meaningful analysis of test results to assist in product strategy development and promotion.
Work with Kelty’s VP, Sales Managers and Marketing Director to manage the implementation of marketing, merchandising, trade show, public relations and promotion strategies.
Collecting industry and market intelligence to enable the ongoing planning process.
Manage the implementation of the pricing strategies, taking into consideration competitive, cost and profit pressures.
Must be able to lead cross functional project teams on defined timelines.Position may have future direct reports.
Must have excellent analytical skills.
B.A. or equivalent required.
Must have 5+ years product management and new product development experience in consumer products. Military experience is required.
Outdoor industry experience a plus but not required.
Hands on, start to finish design, development and production experience.
Proficient computer skills (Microsoft Office environment. Adobe Illustrator a plus.
Knowledge of the consumer goods industry, international sourcing, and forecasting/ planning/ purchasing/ distribution.
Must be able to lead cross functional project teams on defined timelines.
Must be able to travel both domestically and internationally as needed.
Strategic, Innovative, “Out of the box” thinker.
Strong leadership skills; ability to lead a high-performance team.
Proven track record of success in consumer product development and management.
Excellent interpersonal and management skills to deal with customers, outside vendors and suppliers.
Excellent presentation, verbal, written and communications skills.
Analytical skills for evaluating product performance.
International experience; ability to work with teams in overseas liaison offices and suppliers.
Enthusiasm, drive, and a positive attitude.
Self-Motivated to achieve personal and team goals.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
OTHER DUTIES AS ASSIGNED
This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of Exxel Outdoors, LLC, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others.
Exxel Outdoors is a collection of some of the best-known and best-loved brands in the outdoor industry, offering a wide variety of gear to compliment any outdoor pursuit. Our family of brands includes Kelty, Sierra Designs, Ultimate Direction, Slumberjack, Wenzel, Insta-Bed, Serta Airbeds, Tailgaterz, Mountain Trails, Suisse Sport, X2O Water Sports, American Trails, Master Sportsman, Tadpool, Disn...ey Licensed and Hello Kitty products.
By drawing upon decades of experience and a love of the outdoors, we develop, test, and produce some of the finest camping, backpacking, outdoor equipment, and apparel available. Our headquarters are in Boulder, CO, our Warehouse/Distribution Center is in St George, Utah and City of Industry, CA with our manufacturing and production plant in Haleyville, Alabama.
We are a company that is focused on delivering quality and innovative products to our customers. We are always looking for talented people with a passion for the outdoors to join our team.