The Director, Maryland WorkSmart is primarily responsible for developing strategic business relationships statewide that lead to direct revenue resulting from contract training and/or business services activities for Maryland’s 16 community colleges. The Director will research, develop and nurture strategic business relationships, lead innovative efforts in the development and delivery of workforce development training and business services, and will act as a liaison to businesses, government agencies, associations and other organizations in need of workforce training. The Director will collaborate with each of the community colleges’ corporate training teams and with representatives from the Maryland Department of Commerce, the Department of Labor, Licensing and Regulation (DLLR) and the Maryland Association for Community College (MACC) to promote Maryland WorkSmart and the resources available through Maryland’s community colleges.
This position reports to the Dean and serves as an active member of the Maryland Community College Association for Continuing Education and Training (MCCACET). Additionally, the Director serves as a liaison to the Maryland WorkSmart Advisory Group.
STRATEGIC PLANNING: Collaborates with the Maryland WorkSmart Steering Committee to develop and implement a strategic plan designed to engage businesses in workforce development training and business services utilizing the resources available at Maryland’s community colleges.
INTERNAL AND EXTERNAL COLLABORATION: Participates as active member of MCCACET. Liaises with community college partners, and professional and community organizations on behalf of WorkSmart to build and maintain strategic partnerships and contract training opportunities. Actively participates in regional trade related events, workgroups and activities on behalf of the WorkSmart member colleges. Serves as a liaison to the Maryland WorkSmart Advisory Group.
MARKETING: Works with the appropriate representatives from member colleges, Commerce, DLLR and MACC to increase the brand recognition for WorkSmart state-wide. Develops and works with community college training teams, to implement a marketing campaign consisting of print and social media.
SALES: Actively promotes business services and training resources provided by WorkSmart member colleges. Develops a package of WorkSmart products and services designed to be relevant to the needs of businesses statewide or regionally. Maintains an extensive sales database (Customer Relationship Management - CRM) of current, and potential, prospects. Collaborates with the Maryland WorkSmart Steering Committee to develop annual performance metrics and goals.
REPORTING: Develops and maintains a regular report of activities to include business development and partnership activities, as well as current and forecasted sales. Provides various data regarding business activities and training services to MCCACET, Commerce, DLLR and MACC, as required monthly at MCCACET meetings. Additionally, produces a semi-annual progress report (December and June) for review and approval by the Maryland Community College Presidents.
OTHER DUTIES: As assigned by the Dean and/or Vice President.
Bachelor’s degree in business, education or related field.
Five years’ experience in successfully selling intangibles such as training or business services.
Five years’ experience in developing strategic partnerships among organizations including the public sector, institutions of higher education and the business community.
Demonstrated commitment to creating an inclusive environment and the ability to deal tactfully with all internal and external customers.
Ability to juggle multiple tasks and priorities.
Excellent oral, written and presentation skills.
Strong customer service and problem solving skills.
Ability to function with minimal supervision with attention to details and deadlines including the ability to work a flexible schedule and travel to accommodate the needs of the program.
Ability to utilize college standard word processing, spreadsheets and database systems (CRM) at an intermediate level
Anne Arundel Community College is an Equal Opportunity Employer.
About Anne Arundel Community College
With learning as its central mission, Anne Arundel Community College has responded to the needs of a diverse community for more than 50 years by offering high quality, affordable and accessible learning opportunities. The college’s nationally recognized and award-winning programs have helped its more than 51,000 students annually achieve their academic, professional and personal goals. AACC is a fully accredited, public, two-year institution offering credit programs leading to an associate degree, certificate or a letter of recognition. Students may prepare to transfer to a four-year institution or prepare for an immediate career. AACC also offers extensive lifelong learning opportunities and noncredit, continuing education to those seeking career training or retraining, working to boost basic skills or pursuing new areas of interest. In addition to its main campus in Arnold, Md., the college has degree centers at Arundel Mills, Glen Burnie and at centers and schools around the county. In 2012, the college opened the 30,000-square-foot Center for Cyber and Professional Training in Hanover, which houses 13 specialized labs, a testing center and faculty support space. Located in Anne... Arundel County near historic Annapolis - home to the U.S. Naval Academy – AACC is conveniently located just minutes from Baltimore/Washington International Thurgood Marshall Airport and downtown Baltimore. To learn more, visit www.aacc.edu.