Summary Responsible for managing overall independent cart and linear business. This includes achieving orders, shipments, revenue, market share, and margin goals, as well as the identification and direction of new product requirements. Manage productivity and drive OROS to motion goals. Operates as a catalyst and architect for the business strategy.
FUNCTIONS: Functional Establish a concise product/market direction and implementation plan, which is communicated to the marketing group, sales organization, channel, and customer.
Responsible for analysis and determination of total market potential and establishment of implementation of marketing strategies to optimize short and long range business performance in terms of profitability, sales and market penetration.
Responsible for establishing product and market objectives to meet existing and anticipated customer requirements including product definition, cost and availability. Ensure all new product introductions are properly supported with product promotions, sales literature, stocking programs and appropriate training tools.
Provide market surveys and analysis to guide product specifications in new product lines to provide direction for sales activities.
Ensure the generation and implementation of annual operating plans and budgeted expenses to support the long term business strategies and monitor performance by product line.
Generate and maintain on-going sales forecasts by product line and projected commercial expenses to enable the continuous maintenance of manufacturing build plans.
Leadership: Possess strong execution skills, process improvement focus and overall accountability for results. Possess strong leadership and interpersonal skills combined with technical capabilities and market/business knowledge to create a customer focused vision for the future. Provide leadership in planning product obsolescence, as required, as part of on going product strategies to maximize effective use of manufacturing resources in providing the required product portfolio.
Interpersonal: Coordinate with strategic business partners in order to achieve objectives Responsible for effective market communication to both customers and distributors including product promotion, technical literature, trade show participation and other relevant media. Define and communicate market and customer requirements through interaction with project teams, business teams, and other departments to maximize market success. Be accountable for maintaining appropriate level of communication with Vice President, peers, commercial and operations organizations.
Business: Determine the total market (domestic and international) for the product line and meet share objectives. Generate and maintain five-year strategic plans, documenting strategies, utilization of resources, impact on business results, and implementation of action plans required to achieve worldwide product/market development goals Monitor market economics and business performance to make recommendations and implementation plans for pricing strategies and channel access, maximizing profitability. Proactively seek out and implement product cost reductions, quality enhancements and productivity improvement as part of the product strategies.
Ensures thorough familiarity with company policies and procedures. Appropriately applies policies and procedures in compliance with government laws. Policies and procedures include, but not limited to: Standards of Business Conduct, Intellectual Property, Control Environment, Information Protection, ISO 9000 & 14000, government regulations (e.g. health, safety, quality and environmental), and functional policies published on the Rockwell Automation Information Network.
For those with supervisory responsibilities: Trains and motivates subordinates in the importance of full compliance with the letter and spirit of such policies and procedures. EOE, M/F/Disabled, Vet
Internal Number: 2556859
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