The Assistant Director of Digital Analytics is responsible for assisting with the schoolâ™s digital data maintenance and integrity across multiple platforms and tag management systems. Able to utilize digital analytics expertise with using accurate data to tell compelling stories through evidence and collaborate with the team to come to resolution to problems as they arise. The Assistant Director will play a large role in adopting best practices in the ever evolving analytics landscape and provide strategic insights for the university and our partners. In this role you will work closely with the Digital team to understand analytic objectives, requirements and provide recommendations. This individual will participate in several aspects of digital analytics from implementation, documentation, testing, deployment, creating reports, support and more. Under the supervision of the Associate Director of Digital Analytics the assistant director will work on multiple analytic engagements across multi-channel campaigns for partners at Chicago Booth.
Leverage web analytics solutions such as Google Analytics and Adobe Analytics to help deliver insightful and valuable reporting, analysis and recommendations to partners and internal teams.
Work with digital team to ensure the integrity of our data through ongoing maintenance and governance.
Understand Key Performance Indicators (KPIs) of campaigns and marketing activities and derive relevant metrics, targets, and data collection strategies, including but not limited to SEO, SEM, display advertising, email marketing, social media marketing.
Assist with the configuration and customization of web analytics tools to meet partner-reporting needs (dashboards, adhoc requests, etc).
Perform analysis of Booth website performance and assist with identify underperforming areas, search marketing effectiveness and present recommendations for improvement.
Assist with performing online testing to optimize Booth website properties.
Assist with creating analytic visual dashboards to answer questions based on partner business needs.
Assist with the creation of documentation and best practices for analytics.
Education, Experience or Certifications
Bachelorâ™s degree required, concentration in Marketing Analytics, Statistics, Economics or a related quantitative field strongly preferred.
A minimum of two years of experience in the analytical field required, digital marketing/web analytics experience preferred.
Experience with Microsoft Excel, including advanced functions and the ability to manipulate large datasets (e.g. Pivots, Macros, Lookups) required.
Experience with data visualization tools (Tableau, Excel, etc.) preferred.
Experience with the following platforms Marketo, Sitecore, HootSuite, Sprinklr preferred.
Technical Knowledge or Skills:
Strong listener with an interest in working in a collaborative and innovative work environment required.
Familiarity with website analytics and digital marketing tools (e.g., Google Analytics, Google Tag Manager, Adobe Analytics, etc.) required.
Strong analytical, problem-solving, organizational, and project management skills required.
Excellent written and verbal communication, particularly the ability to effectively communicate technical matters to non-technical audiences required.
Note: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.
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