Executive Director, Public Relations & Marketing Communications #19000072
Position Summary: The Executive Director of Public Relations and MarComm (Marketing/Communications) is responsible for providing strategic leadership in the development, integration and execution of external relations activities at LSC-Montgomery, including internal and external communications, marketing services, creative services, media relations, special events, constituent and community relations, and image and branding.
Plays a key campus leadership role in strategic planning, use of data and integrated efforts to achieve enrollment and student success goals. Leads the Digital Marketing Intelligence Center, which merges marketing and data science to boost student engagement, student success, recruitment and retention, and to increase traffic to LSC-Montgomery Web and social media channels. Position is responsible for developing an annual operations and marketing budget and tracks return on investment.
Job Functions: Develops, updates and executes a comprehensive, multi-year marketing and communications strategy aimed at raising Lone Star College-Montgomery's visibility and reputation, and increasing enrollment and student success. Provides leadership and vision to create a strategic plan for community relations including, but not limited to, marketing, media relations, publications, events and outreach Develop and implement college brand within the community, serve on community task forces, boards or committees related to college interest, and advise college leaders on appropriate image brand-building activities and techniques to enhance the college’s standing in the community Serve as spokesperson to ensure consistent messages to members of the electronic and print press ensuring that the messages are positive and in the best interest of the college Responsible for the development and management of department budget Manage employees who are responsible for individual disciplines within the following categories: marketing, creative services, media relations, special events and the development of video programs Leads the Digital Marketing Intelligence Center, a creative marketing suite for cross-discipline collaboration and innovation Responsible for tracking advertising costs, researching consumer behavior and exploring market trends and opportunities Measures the effectiveness of marketing programs and strategies; analyzes data using statistical software; converts complex data and findings into easy-to-read reports and presents to key stakeholders Responsible for the creation of executive communications, including presidential newsletters and videos, and scripts and visuals presentations for convocation, commencement, board meetings, community groups, etc. Collaborate with system marketing and communications department to align college strategies along with system goals and objectives Responsible for other reasonable, related duties as assigned
Required: Bachelor’s degree from an accredited institution in public relations, journalism, communications or a related field and at least 7 years of related work experience, with at least 3 years in a management or director-level position
How to Apply:
ALL APPLICANTS MUST APPLY ONLINE ONLY!
We will not accept application material received via fax, email, mail, or hand delivered.
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About Lone Star College
Lone Star College System, the largest institution of higher education in the Houston area, is nationally recognized, globally connected and locally focused. Known for its innovative and visionary thinking, Lone Star College System is the fastest-growing community college in the nation and a major contributor to the local and regional economy. LSCS offers associate degrees and certification in many areas of study at a fraction of the cost of a four-year university like UT. Through its progressive partnerships with many four-year universities, LSCS also offers seamless opportunities to obtain bachelor's and master's degrees at one of its two University Centers. Throughout its 40 year history, Lone Star College has been steadfast in its commitment to student success and credential completion. Currently leading the charge to improve completion rates, LSCS is one of the only colleges in the nation to establish a formal Office of Completion and is the managing partner of Texas Completes, the statewide initiative that brings together five Texas college systems to advance deep student success reform.