Thomas Nelson Community College is located on the Virginia Peninsula in the heart of Hampton Roads, a region renowned for being the birthplace of America and home to communities rich in culture and industry. Bordering the Chesapeake Bay, the region boasts beaches, major attractions, world-class museums, and a vibrant visual and performing arts scene. The area is known for its economic vitality, which includes being home to several military bases, ship building facilities, the NASA Langley Research Center and Jefferson Lab, major colleges and universities, and varied commercial industries and enterprises. Thomas Nelson is a comprehensive community college, offering more than 80 programs of study leading to an associate degree, certificate, or career studies certificate. In addition to the many popular transfer degree programs, the college is known for its strong technical and pre-professional programs and its outreach to the community as a partner and leader in workforce development. The college also provides under-prepared students with developmental studies to help them to be successful in college-level coursework. Founded in 1967, the college currently has an annualized enrollment of over 12,000 students and 7,000 FTEs in credit classes. An additional 5,000 students benefit from non-credit instruction. The college is served by over 110 full-time faculty, 300 adjunct faculty, and 300 staff members. Faculty and staff are strategic and responsive, committed to understanding and meeting the needs of the region. The college has two campuses, one in Hampton and the new state-of-the-art Historic Triangle Campus located in Williamsburg. The college also has a satellite site at the Southeast Higher Education Center in Newport News. The primary communities served by the college are the cities of Hampton, Newport News, Poquoson, and Williamsburg, and the counties of James City and York. *The Position* The Associate Vice President for Institutional Advancement will be responsible for the development, integration, and implementation of a broad range of marketing and communication activities and special events relative to the strategic direction and positioning of the unit and its leadership. The Associate Vice President for Institutional Advancement is a full-time faculty-ranked administrator reporting to the Vice President for Institutional Advancement and is a leading member of the Institutional Advancement team directing and managing the Collegeâs communication and marketing efforts and special events for the Collegeâs internal and external communities. The Associate Vice President for Institutional Advancement is authorized to represent and act on behalf of the Vice President for Institutional Advancement as requested. The Associate Vice President works with the President, Vice President, and others at the College to build and communicate the Collegeâs brand through strategic and consistent messaging to internal and external audiences to continually promote and advance the Collegeâs mission and enhance the organizationâs impact in the communities served. This individual will be an ambassador for the College to advance the organizationâs position with relevant constituents, as well as to support broader awareness and donor support for the organization, and is responsible for oversight of events designed to engage the Collegeâs communities. *Major responsibilities include:* * Telling Thomas Nelson Community Collegeâs distinctive story and value proposition in a way that interests potential students, community partners and donors and bolsters the Collegeâs brand and image, supports the Collegeâs enrollment goals and increases support from key stakeholders; * Planning, implementing, and directing a comprehensive communication and marketing operation for the College, including creating communication plans to convey key messages quickly and concisely using a variety of communication vehicles to a range of audiences; writing and developing content for articles, publications, and presentations; managing the development and design of marketing material for advertisements, radio and television spots, newsletters, magazines, annual reports, direct mail pieces, the College website, social media, email marketing, digital video and other public relations materials; * Managing the Collegeâs brand; * Serving as the Chief Editor for College communications and publications; * Serving as the Chief Spokesperson for the College and the Crisis Communications Coordinator; * Overseeing the Collegeâs Crisis Communication Plan; * Managing communications and marketing projects from inception to completion; * Supervising communications and marketing staff, including web and social media, Creative Communications, the Print Shop, and other key communication staff as may be identified by the College; * Cultivating and enhancing meaningful relationships with media and other key constituencies; * Assisting the President with the development and delivery of presentations and messaging to internal and external audiences; * Scheduling appointments and accompanying the President and/or College faculty and staff on media appearances; * Developing and monitoring an operating budget for the Office of Communications and Marketing; * Developing, implementing and achieving annual unit and College-wide strategic communication and marketing goals; * Supervising the Special Events Manager and the 100+ annual events hosted by the College; * Attending Local College Board meetings and other College and community meetings and events when scheduled, including nights, weekends and holidays; * Serving on College-wide committees and task forces as appropriate and appointed by the President and/or Vice President for Institutional Advancement, including, but not limited to the College Enrollment Team, the Crisis Action Team and College Council; and * Performing other duties as assigned by the President and/or Vice President for Institutional Advancement.
Internal Number: 137206
About Thomas Nelson Community College
Thomas Nelson Community College is a two-year institution of higher education established as a part of a statewide system of community colleges. It primarily serves the residents of the cities of Hampton, Newport News, Poquoson, and Williamsburg, and the counties of James City and York.