NACS, the association representing the convenience and fuels retailing industry, seeks a Digital Content Manager to generate and strategize content across multiple platforms. Our ideal candidate is a curious writer with a digital-first mindset and a penchant for digging into audience metrics to engage readers and shape our content. This is a fast-paced—and fun—job with lots of room to grow!
The Digital Content Manager guides the content, consistency and editing of the award-winning NACS Daily e-newsletter and contributes to other NACS Media platforms, including NACS Magazine, Convenience.org and social media. The Digital Content Manager is part of a small but growing, dynamic content team that develops and executes org-wide content strategy by working closely with the marketing, education, public relations and government relations departments. This position reports to the Editorial Director, NACS Media Group.
NACS offers a competitive salary and benefits package, casual dress environment and friendly co-workers. Our culture encourages open communication, professional development and collaboration with other teams. This is not a telecommuting position. The job is on-site at our Alexandria, Virginia, office.
Responsibilities include: NACS Daily e-newsletter
Work with freelance writers to plan content for NACS Daily and incorporate news and information from stakeholders across the association, including the government relations, research and marketing teams.
Edit news, coordinate proofing and post content to the website.
Maintain the newsletter’s social media presence on Twitter and Facebook.
Stay current with industry issues and breaking news.
Track engagement metrics, most-popular stories and circulation.
Write and promote NACS content through social channels and/or with social campaigns and track key metrics.
Collaborate with web project manager and UX design and development manager to plan, post and update organization-wide content at www.convenience.org.
Research and implement new opportunities for expanding content into podcasting, video and other technologies.
Serve as member of web strategy team.
Help research, launch and implement initiatives for expanding digital/online presence of NACSMagazine.com.
Attend NACS events, including annual U.S. trade show, to do on-site reporting, develop content ideas and build relationships with members.
Assist editorially, as needed, with other content-driven projects.
Assist in developing and maintaining editorial metrics for print and digital media platforms.
Strong writing and editing skills needed to discover and report on topics of interest to the convenience store industry, including political, retail, human resources and research topics.
Skilled in crafting content for digital-first audiences, as well as print.
Fluency in social media platforms, including Twitter, Instagram, Facebook and LinkedIn; demonstrated experience with Google Analytics and dashboards such as Hootsuite. SEO knowledge a plus.
Some experience entering and updating content in a content management system desired.
Self-motivated, flexible and able to meet daily deadlines with grace.
Demonstrated ability to work collaboratively across teams in a fast-paced environment.
Excellent organizational, time management and interpersonal skills.
Familiarity with the Associated Press Stylebook desired.
Education and Experience
Bachelor’s degree in Journalism, English, Communications, Marketing or other relevant field required or equivalent experience
At least 3-5 years of writing experience, preferably crafting e-newsletters and social media content
The Digital Content Manager will work onsite at our offices at 1600 Duke Street, Alexandria, VA. We are walking distance from the King Street Metro.
Roughly 10% to 15% travel is required for attendance at select NACS events.
Additional Information Final interviews will include an editing/proofreading test.
NACS advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. The U.S. convenience store industry, with more than 154,000 stores nationwide selling fuel, food and merchandise, serves 160 million customers daily—half of the U.S. population—and has sales that are 10.8% of total U.S. retail and foodservice sales. NACS has 2,100 retailer and 1,750 supplier members from more than 50 countries.
NACS serves the convenience and fuel retailing industry by providing industry knowledge, connections and advocacy to ensure the competitive viability of its members' businesses.