Under the direction of the Vice President for University College, the Assistant Vice President, Enrollment Management and Retention will be responsible for the day-to-day operations of the admissions and enrollment office, oversee the development and execution of strategic recruitment plans for traditional and non-traditional educational programs (matriculating, non-matriculating, center for workforce and professional development, dual enrollment, military programs), implement marketing and communication plans and provide administrative and operational oversight for learning and student activities.
The incumbent will oversee the development of creative and relevant communication and marketing plans, the daily progress of work, the implementation of best practices, and the alignment of resources with departmental and institutional needs and goals. The Assistant Vice President will utilize data to inform strategic decisions, monitor territory development, refine travel planning, and offer day-to-day reporting. The incumbent in consultation with the Dean of University College will lead strategic efforts to address issues related to student retention and development, health and wellness, success, equity, and retention, as well as addresses issues related to the review, implementation, improvement and enhancement of policies, procedures, and program-specific student services.
Enrollment Management/Marketing & Communications
Oversee the creation and execution of a comprehensive recruitment and enrollment program to ensure an always-improving, diverse cadre of students in numbers that meet or exceed predetermined recruitment goals.
Coordinate with Marketing on a strategic marketing and communication planning and recommendations for the most contemporary and effective approaches for all facets of divisional communication and social media campaigns to ensure engagement with current and prospective students and other influencers and partners.
Develop messaging and targeted dissemination plans for University College departments, programs and services. Manage, develop and execute texting, calling and drip e-mail campaign strategies. This includes but is not limited to developing content, scheduling release of campaigns, identifying target audiences, proofing messages, and monitoring campaign performance. Requires extensive use of a CRM system.
Work with other Admissions leadership to optimize CRM capabilities and to integrate CRM with SIS (student information system database). Optimize communications through continuous review of digital performance, bounce, open rate, and click through to measure effectiveness.
Develop short and long-term lead generation, engagement building, and inquiry conversion strategies to build and convert various parts of the enrollment funnel.
Compile and report on research data and analysis related to recruitment, admissions, enrollment, retention, scholarship, financial aid, and related enrollment information.
Manage the external lead generation sources including the creation of marketing messages, revision of profiles and content of third-party sites.
Participate in the development of print, video, email and other marketing collateral. Collaborate with external and internal agents (staff, faculty, designers, photographer's et al) and act as key contributor to writing copy for various projects.
Work closely with web developers and editors to produce and curate webpages that will enhance the user experience of the site.
Use data analytics and surveys to measure and enhance message effectiveness and user satisfaction.
Utilize strong technology and systems experience to help build and manage office/division workflow in association with marketing and communication.
Give presentations about University College data to various committees and entities.
Collaborate with other University College and/or University offices to assist with meeting enrollment goals (new student and retention efforts). Identify areas of collaboration with alumni and community engagement to assist with recruitment and communicating to key constituents.
Participate in professional development (internal, external, and self-directed) in order to remain current with topics in higher education, secondary education and other sources that may impact admissions and enrollment at the University.
Student Retention - Learning and Student Activities
Oversee the planning and processes related to student engagement and retention: student organizations, leadership development and service opportunities, dispute resolution, and advocacy on behalf of student needs and interests.
Discuss strategies and results with a variety of constituents; spearhead new initiatives aimed at strengthening student success including the identification and implementation of enhanced protocols for student success. Connect students' academic interests with career outcomes; recommend policy to achieve successful execution of measurable goals as defined in enrollment and retention plans.
Strategically plan, develop, execute and assess an enrollment plan for entering students as well as a student retention and success plan including graduation/outcomes rates; evaluate and redirect resources appropriately and (as needed) to meet the goals of both recruitment and retention.
Direct, organize, and evaluate the activities of staff, manage work allocation, problem resolution and motivate staff to achieve results.
Deliver comprehensive, mission aligned, strategic programming as the primary supervisor in the Admissions office and primary administrator of the Admissions functions within University College,
Plan and manage departmental budgets with judicious and demonstrably productive use of University resources.
Track, report and authorize expenditures, maintaining a full appreciation and understanding of the overarching budget and design expenditure protocols for the department's needs, goals, and limitations.
Recruitment and Territory Management
Act as the lead recruiter in the office and will demonstrate expertise and leadership in territory management through training and demonstration of these skills in his or her own territory.
Assigned territories will be those requiring the finesse of seasoned admissions professional. Territories are subject to change and travel will be required outside of the defined territory.
Oversee all recruitment travel, assuring that time and money are well invested, results documented and conflicts resolved.
Master's degree, preferably in a student services related field.
Minimum of seven years of progressive, hands on admissions and higher education experience.
Proven experience with CRM systems, preferably SLATE.
Strong interpersonal skills and customer service orientation with the ability to convey and obtain information amongst a variety of audiences such as students, parents, alumni and staff. Ability to work across diverse student populations.
Excellent time management skills, ability to prioritize multiple projects, meet deadlines and adept at shifting skills to accommodate changing priorities with the ability to work in a fast paced environment.
Proven ability to function independently with a minimum of supervision and take the lead in projects.
Demonstrated ability to communicate effectively, both verbally and in writing. Available to work nights and weekends and travel as necessary.
As an institution committed to strengthening society through engaged teaching and learning as well as building the university that the world needs now, Roger Williams University values inclusion, seeks to reflect the diversity of the region and create access to higher education and career success.
The University seeks candidates who, through their work and life experiences, service to the community, and teaching or research, can contribute to our diversity, inclusivity, and equity goals.
Roger Williams University is an affirmative action/equal opportunity employer and committed to a diverse workforce. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other basis protected by applicable state and federal law.
For information on our Non-discrimination and Title IX policy, visit: rwu.edu/NDT9
Salaries for new hires at Roger Williams University usually fall between the minimum and midpoint of the salary range.
Minimum 25th Midpoint 75th Maximum
$105,608 $120,358 $135,105 $149,853 $164,601
Internal Number: 109838
About Roger Williams University
Roger Williams University is inextricably connected to Roger Williams, the 17th-century leader devoted to freedom of conscience and social justice who founded a community in Rhode Island based on those tenets. Roger Williams' philosophy, and what has been called his 'lively experiment,' nurtured the growth of vibrant and open societies. Our pursuit of excellence in education, academic accomplishment and community service is rooted in his focus on intellectual exchange, critical thinking, inclusiveness and innovation as a means of improving a free society. It is this legacy that inspires our core purpose.