The International Dairy Foods Association (IDFA) is looking for a highly motivated communications professional to join our communications team. The Director, External and Member Communications will help to lead the strategy development and execution of all IDFA communications with key stakeholders and external engagements, with a focus on message development, media relations, member communications, positioning experts and thought leaders, and management of IDFA’s brand and reputation. Working with the Senior Vice President, you will strengthen and build awareness of IDFA’s mission to advance our agenda. Through your efforts, our reputation as a trusted representative for the dairy industry will grow even stronger among a wide variety of stakeholders including IDFA members, members of Congress, federal agency officials, experts and leaders from related food and agriculture trade associations, and dairy advocates. This position reports to the SVP, Executive & Strategic Communications. This position manages at least 1 position, Manager, Multimedia and Digital Communications.
A commitment to using strategic communications to advance food and agriculture policy and practices for IDFA members.
Bachelor's degree required in Communications, Advertising, Public Relations, Marketing, Journalism or a related field; master’s degree preferred.
Must have experience leading communications for a membership association or trade association, with a focus on policy and public affairs.
Must have established relationships with media, as well as a demonstrated ability to place earned media and speak on the record with journalists.
A gifted writer and editor with experience developing remarks, statements, articles, talking points, and testimony for leaders and executives.
Experience successfully positioning subject-matter experts with national, regional, and trade media to achieve high-impact results.
Ability to synthesize and communicate complex issues and information to diverse audiences in innovative and creative ways.
Experience developing, leading or managing a communications program for member companies and/or organizations.
Excellent verbal, interpersonal, and written communication skills with strong attention to detail
Management experience is a plus.
Adaptable under pressure and able to reprioritize and delegate work among the team in response to shifting goals or priorities.
Strong analytical, critical, and strategic thinking, problem-solving, and decision-making skills.
Works with the SVP, Executive & Strategic Communications, Association staff, subject-matter experts, member company communicators, and vendors to support the development and execution of comprehensive communications strategies and campaigns to advance IDFA’s mission, goals, and strategic plan.
Manage the day-to-day operations of IDFA’s external affairs and member communications functions, including branding, messaging, planning and maintaining a communications calendar; proactively planning end-to-end workflows; media relations; leadership and expert positioning; and remaining knowledgeable and informed about the status of all tasks that fall under the communications function.
Lead IDFA’s media outreach efforts, including initiating media contacts, press briefings, and interviews; providing talking points and other materials as needed for senior staff; and responding to media inquiries quickly and effectively.
Manage and coordinate the production of a diverse range of products (including policy briefs, speeches/testimony, videos, infographics, etc.) tailored to specific audiences to help advocate on behalf of IDFA members.
Collaborate with staff to craft press releases, official statements, opinion pieces, and blog posts; devise strategic dissemination strategies; and create and manage innovative advocacy campaigns and related events.
Effectively manage the function of digital and social media strategy and email marketing.
Support the process of updating IDFA’s website.
Establish metrics and regularly evaluate the results and impact of our communications efforts; report internally on developments and trends within the industry.
Manage vendor contracts to ensure efficient use of IDFA resources.
Support the implementation of policy and advocacy strategies designed to advance IDFA’s policy and regulatory priorities and vision through legislative, regulatory, and non-regulatory work with government agencies at the federal, state, and local levels; and in partnership with other organizations.
Develop strategic partnerships with key constituencies to elicit support for and maximize the impact of IDFA’s research and other initiatives, including serving as the principal communications and advocacy liaison to media organizations, government agencies, national groups, education organizations, etc.
Provide advice and expertise to senior leaders and other staff on a range of communications and outreach issues, methods, and approaches.
Supervise a direct report and cultivate their professional growth; work with external consultants and manage outside vendors, as needed.
About International Dairy Foods Association
The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation’s dairy manufacturing and marketing industry, which supports nearly 3 million jobs that generate more than $161 billion in wages and has an overall economic impact of more than $628 billion. IDFA members range from multinational organizations to single-plant companies. Together they represent approximately 90 percent of the milk, cultured products, cheese, ice cream and frozen desserts produced and marketed in the United States and sold throughout the world. The diverse membership includes numerous food retailers, suppliers and companies that offer infant formula and a wide variety of milk-derived ingredients. Visit IDFA at www.idfa.org.