Rutgers, The State University of New Jersey, is seeking a Senior Edit/Media Specialist for The Institute for Health, Health Care Policy and Aging Research (IFH). This position puts in place vehicles to create momentum and awareness, participate in strategic planning, and develop an integrated communications plan to advance the Institute's mission at Rutgers, and internationally. Communications at the IFH will inform many audiences, including faculty and students, government agencies and non-governmental organizations, industry, foundations and other partners. The Senior Edit/Media Specialist reports to the Director of IFH, plays a key role in telling the institute's story and expanding its presence. The position works collaboratively with communications offices at Rutgers and Rutgers Biomedical and Health Sciences to position Rutgers as a leader in global health and to leverage existing communications platforms and media. This is an exciting opportunity for an experienced professional to build an impactful, new communications program.
Among the key duties of this position are the following:
Creates a wide variety of original content that successfully executes communications strategy, engages audiences, and conveys the impact of IFH.
Works with the institute director and faculty across Rutgers to in identify compelling stories and convey them across media and platforms, collaborating with freelance videographers and graphic designers as needed.
Produces web content and feature stories, prepares social media and blog posts, and writes copy for print collateral such as brochures, annual reports, and event assets.
Ensures work is well researched, strategically sound, highly creative, and tightly written.
Develops collateral publications, website and social media, video, prospectus and proposals, speeches and presentations, and media strategy.
Utilizes events, speaking engagements, and other activities to forward the Institute and its leading faculty among global health experts and partners.
Participates in creative and strategic brainstorming sessions, stays abreast of digital and content marketing trends, and helps identify new storytelling opportunities.
Coordinates social media activity and develops and executes a social media content calendar, builds partnerships across Rutgers and elsewhere to increase the institute's social media presence, and tracks/reports analytics.
Meticulously edits, fact-checks, and proofreads own work, as well as content submitted by faculty and institute staff.
Ensures that a web-based database of IFH remains current by fact-checking and updating content on a regular basis
Minimum Education and Experience:
Requires a bachelor's degree in advertising, communications, journalism, marketing, or a related field; or an equivalent combination of education and/or experience that demonstrates knowledge, skill, and understanding of a broad array of marketing content.
Also requires a minimum of five years experience in writing, predominantly digital content.
Required Knowledge, Skills, and Abilities:
Excellent verbal and written communication skills, and solid research and reporting skills
Must be web and social media savvy
Must be able to interview faculty members across diverse disciplines and convey the impact of their global health work in a variety of storytelling formats
Must be able to prioritize and manage multiple projects concurrently, work autonomously and as a team member, and perform effectively under deadline pressure.
Experience in higher education, health-related communications, or global health.
Experience in social media management and analytics.
Knowledge of or experience in Adobe Creative Suite.
Physical Demands and Work Environment:
Inter campus travel to meetings and training may be required.
Posting Number: 19ST2723
Location: College Ave (RU-New Brunswick)
Internal Number: 92691
About Rutgers University
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.