The Virginia Society of CPAs (VSCPA), a professional state association in Richmond, Va., seeks a proactive, innovative and results-oriented public affairs manager to drive media and public relations, grassroots advocacy and community outreach efforts. Position reports to our VP, Advocacy.
Manages, develops, implements and evaluates public affairs programs to meet VSCPA strategic goals, understanding key messages and campaigns to effectively communicate to stakeholder audiences
Drives VSCPA media relations, including pitching story ideas, writing and sending news releases and op-eds as well as serving as lead contact for media inquiries
Cultivates and maintains strong relationships with local, state and key national news outlets to advance VSCPA media relations
Drives advocacy communication plans and works with VSCPA communications team to determine how to best manage issues impacting CPAs, Virginia businesses and the public
Fosters relationships with legislators, state agencies and other partners to support advocacy goals
Manages grassroots advocacy activities, including online tools for members to engage with and influence policymakers to support key issues
Serves as staff liaison to VSCPA Tax Advisory Committee, participates in Virginia Department of Taxation Focus Group and monitors online communities to aid in issue identification
Participates in VSCPA Political Action Committee (PAC) activities as needed, including planning the PAC fundraising events
Manages image awareness efforts for the VSCPA and CPA brand, including advertising, paid and earned media and other related programs
Manages community outreach and public service efforts, including coordinating CPA spokespersons and financial literacy activities for consumers
Works collaboratively to develop public relations strategies for all VSCPA teams, programs and services
Manages budgets for VSCPA public affairs
Strong knowledge of media and public affairs strategies; APR certification a plus
Strong knowledge of digital and strategic communications, including social media, mobile, web and e-communications
Exceptional written and verbal communications skills
Familiarity with the AP Style Guide and/or experience working with corporate brand standards
Strong ability to analyze and communicate complex issues to a public and targeted audience
Exceptional project management and problem solving skills, with attention to detail and deadlines
Technologically savvy and comfortable learning new software programs; proficient in Microsoft Office Suite, broadcast email platforms and website content management systems
Familiarity with bill tracking and grassroots software a plus
Bachelor’s degree in public relations, communications or related field
3-5 years professional experience with proven success in public affairs and media relations
Must be able to manage multiple projects at the same time in a fast-paced environment
Must be results- and solutions-oriented
Must thrive in a collaborative, team environment
Experience with associations/nonprofits and accounting industry a plus
Some travel required
Think you’re a fit? Come join the VSCPA, named one of the Best Places to Work in Virginia. Future-forward, flexible and fun work environment. Competitive salary and generous benefits. Visit vscpa.com/Jobs to download our employment application. Email the following to VSCPA Human Resources at email@example.com by July 12, 2019: 1. VSCPA employment application, 2. cover letter (must include salary requirements), 3. resume and 4. two writing samples (press release, op/ed, articles, etc.). Incomplete applications will not be considered.
Telecommuting is allowed.
About Virginia Society of CPAs
The Virginia Society of Certified Public Accountants (VSCPA) is the leading professional association dedicated to enhancing the success of all Certified Public Accountants (CPA) and their profession by communicating information and vision, promoting professionalism and advocating members' interests.Founded in 1909, VSCPA membership consists of 13,000 members who actively work in public accounting, private industry, government agencies or at educational institutions.