The Director of Advancement & Patron Communications is responsible for planning and supervising all activities related to ticket sales and other revenue development as well as delivering the Symphony’s brand, promotions, public relations, patron relationships, sponsorships and any additional support for all of the Richmond Symphony’s artistic, education and community programs and initiatives, consistent with Board of Director policies and long-range objectives. This position oversees all patron relationship management, including, but not limited to:
Overall marketing and fundraising strategies (including ticket sales, advertising, annual fund, endowment campaign, planned giving, government and foundation grants, sponsorships, and fundraising related special events)
Patron communications strategies
Public relations (external communication strategies to principal constituencies)
Advertising (print, electronic, and media)
Social Media and Digital advertising and promotion
Media relations (proactive and reactive communication)
The Director of APC is one of the five members of the Richmond Symphony leadership team, and as such will be expected to provide leadership across the organization and represent the agency outside in the community.
The Director of APC directly supervises a departmental team combining the marketing, PR and development functions to execute the work within the organization.
The Director of APC is expected to create, monitor and protect the Richmond Symphony brand as it is necessary.
The Director of APC provides support via the APC department for the Richmond Symphony Foundation.
Supervises managers and/or functions in the following areas: annual fund, major gifts, corporate giving, foundation support, capital/endowment campaign, publications, advertising, public relations, and box office. Supervises related interns and volunteers.
Creates and implements long- and short-term, pro-active marketing and public relations plans and strategies in coordination with the Executive Director and Board of Directors.
Works with Executive Director and Board of Directors in setting annual marketing budget, sales goals, ticket prices and concert packaging. Produces reports related to ticket sales income, projects and analyses ticket sales, and maintains historic and comparative data related to ticket sales.
Conducts and directs market research projects.
Creates and supervises production of marketing collateral.
Contributes advice and information on artistic programming as related to market trends and demand.
Negotiates contracts as needed with outside vendors for the provision of direct mail, marketing research, design, and printing services; ensures competitive pricing and the quality of their work.
Develops relationships and partnerships with external cultural, educational and business organizations as related to audience development and corporate image.
Prepares an annual Development plan for the Symphony, including monetary goals and a system for management.
Participates in the development and implementation of long range plans for the Symphony and develops long range fundraising goals.
Provides direct management of planned giving programs and endowment campaign activities.
Maintains a close and positive relationship with all constituencies of the Symphony, including the Board of Directors, Foundation Board of Trustees, administrative staff, Donor Advisory Board, Richmond Symphony Orchestra League, Community Council, sub-committees, business, professional, and civic leaders.
Serves as the Symphony liaison with the Revenue Development Committee, Public Relevance Committee, Audience Building Committee, and Special Events Committee, and sits on several other Committees of the Board.
Represents the Symphony at local, state, and national professional meetings, as well as at cultural and social activities.
Maintains a visible presence at concerts and other Symphony related events.
Coordinates activities of the APC Department with all other Richmond Symphony departments as necessary.
Acts as Front of House Manager as needed.
Performs other duties as assigned by the Executive Director.
Successful performance in this position requires an individual with a high level of strategic marketing and fundraising expertise, the ability to collaborate creatively and work effectively with internal and external partners, and the ability to oversee and if necessary personally execute tactical activities that accomplish departmental and organizational goals. This position combines and requires effective strategy formulation and disciplined tactical execution.
Commitment to personal and professional development is a prerequisite to meet the changing needs of the job, and undertake such other duties, as may be reasonably required.
The ability to work effectively with limited resources is crucial to performance of the position’s requirements.
5+ Years of Fundraising, Marketing, Performing Arts and/or Related Experience
Additional Salary Information: Salary commensurate with experience. Benefits include health insurance, long term disability, life insurance, self-funded dental insurance, employer contribution to 403(b) account, and paid vacation, holiday, and sick leave.
About Richmond Symphony
We change lives through the power of our music.
The Richmond Symphony performs, teaches, and champions music to inspire and unite our communities.
About the Richmond Symphony: www.richmondsymphony.com: The Richmond Symphony is the largest performing arts organization in Central Virginia, and its reach extends throughout the Metro Richmond region and across the Commonwealth from its home downtown in the Dominion Energy Center for the Performing Arts. The organization includes an orchestra of more than 70 professional musicians, the 150-voice Richmond Symphony Chorus and over 260 students in the four ensembles in the Richmond Symphony Youth Orchestra Program. Each season, more than 200,000 people enjoy its live concerts and radio broadcasts. The Richmond Symphony also provides inspirational and immersive educational programming for over 55,000 students and teachers each year. Committed to artistic excellence and education, the Richmond Symphony was chosen as part of a coalition to host the Menuhin Competition (known as “the Olympics of the violin”) in Richmond in May, 2020.
Its 40-week season (from September through June, plus an annual J...uly 4th concert and summer concert series) includes the following series and programs under the headings of Classics, Currents and Community: Masterworks, Pops, Metro Collection, Casual Fridays, LolliPops, Rush Hour, Discovery, Come & Play, Messiah, Big Tent community festivals, and annual contracts with Richmond Ballet and Virginia Opera. The Richmond Symphony was recently named as one of 21 American orchestras selected as a leader in orchestra innovation by the League of American Orchestras through its Futures Fund Initiative. The Richmond Symphony is partially funded by the Virginia Commission for the Arts and the National Endowment for the Arts.
About RVA: Richmond, Va. is a culturally diverse and historically rich capital city with a thriving creative community, vibrant entrepreneurial growth and renowned food scene. Recent accolades: Best Places to Live by U.S. News (2017); One of South’s Best Cities by Southern Living Magazine (2017); Richmond is one of “U.S. Most Exciting Food Cities (Zagat, 2017); and Frommer’s named Richmond as a world Top Ten Designation in 2014.