INTO George Mason University (INTO Mason) is a joint venture between George Mason University and INTO North America. INTO Mason’s unique programs for international students provide tailored academic and English language instruction coupled with a highly supportive learning environment that supports adjustment to life in the U.S. and long-term academic success.
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason is currently the largest and most diverse university in Virginia with students at campuses in Arlington, Fairfax, and Prince William as well as at learning locations across the Commonwealth. Rooted in Mason’s diversity is a campus culture that is both rewarding and exciting work that is meaningful and opportunities to both collaborate and create. Mason is only minutes from the nation's capital, close to cultural activities, excellent schools, and vibrant neighborhoods in a region known for its dynamic growth.
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK and Asia. Universities in the US include: Oregon State University, University of South Florida, Colorado State University, Marshall University, Drew University, George Mason University, Saint Louis University, The University of Alabama at Birmingham, Washington State University, Suffolk University, Illinois State University and Hofstra University.
To assist INTO Mason’s Marketing and Recruitment Manager with the international student recruitment process, including lead generation, conversion, and developing key relationships both globally and in the local market.
This position will report to INTO Mason’s Marketing and Recruitment Manager (MRM). They will work closely with the Marketing and Communication Coordinator (MCC) as well as with INTO IUP Global Recruitment Unit staff around the world.
The Assistant Recruitment Manager (ARM) plays an integral role on the INTO Mason Marketing and Recruitment team. This position is responsible for managing key aspects of the recruitment process for assigned recruitment regions including representing INTO George Mason University and George Mason University at educational fairs and agent visits, nurturing leads and strategic relationships, and contributing to and participating in marketing efforts designed to generate student enrollment. This position will require international travel during recruitment periods.
Recruitment team to convert leads to offer-holders and offer holders to confirmations, along with working collaboratively with the admissions team on special cases.
Key accountabilities and duties
This is a valued role in a growing, dynamic organization so the responsibilities of the position may change over time but will include the following:
Generate leads for qualified student applications through recruitment activities designed to help meet INTO Mason’s recruitment and enrollment goals.
Convert leads to offer-holders and offer holders to confirmations, along with working collaboratively with the admissions team on special cases.
Provide outstanding customer service as a point of contact for assigned recruitment regions, agent, and prospective students to answer application and program questions.
Develop new ways of engaging existing leads in coordination with the marketing team based on market feedback and travel in the regions.
Assist MRM with development and implementation of strategies for lead-nurturing and conversion through the creative use of communication and marketing tools.
Contribute to the maintenance of database of leads.
Nurturing Strategic Relationships
Train third-party recruiters (i.e., education counsellors) and other organizations by representing INTO Mason and George Mason University in one-on-one meetings, at educational fairs and agent seminars, through video conference calls and webinars, and at impromptu meetings on campus.
Foster a collegial and collaborative relationship with the Global Recruitment Unit through email and in-person visits.
Foster a collegial and collaborative relationship with key stakeholders at George Mason University, especially Mason’s International Admissions office, through regular meetings.
Event and Logistical Support
Update and maintain the INTO Mason global recruitment calendar as directed by the MRM to track approved travel strategy.
Assist and support FAM requests from individuals, key agents, sponsors and groups to determine their needs and interests while at INTO George Mason University.
Support Marketing and recruitment team with familiarization trips in the Washington, DC, metro region.
Assist the MRM with cost projection and management of recruitment budgets.
Report on and analyze trends and feedback gained from marketing activities in assigned markets to aid INTO Mason’s overall recruitment strategy in collaboration with the MRM and MCC.
This position is based at the George Mason University, Fairfax campus but requires extensive travel overseas.
How to apply
To be considered for this position, please submit your cover letter and resume at the following location:
INTO University Partnerships provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. INTO University Partnerships complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
George Mason University is an affirmative action/equal opportunity employer encouraging diversity.
Salary commensurate with experience.
Bachelor’s degree in a related field
Excellent written and verbal communication skills
Ability to work independently and as part of a team
Able to obtain a valid passport and travel visas as needed
Ability to travel up to 10%-20% of the time year round
Ability to meet deadlines while working on multiple projects
Experience living, working or studying abroad
Excellent Excel and Microsoft Office Skills
Preferred: Ability to communicate in a language other than English
Preferred: Knowledge and understanding of US university recruitment and marketing, especially internationally
Preferred: Experience with SalesForce
About INTO Mason
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, US and Asia, including Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, the University of Alabama at Birmingham, Washington State University, Suffolk University and Illinois State University.