Position reports to the Member Services Director.

Components of the position include:

Business Affiliates Liaison

This position is responsible for the marketing of the CSDA Business Affiliates program, including recruiting new business members and retention of current members.

• Work collaboratively with the Business Affiliates, developing relationships and facilitating mutually beneficial opportunities
• Recruit and work with Business Affiliates and potential Business Affiliates to maximize exhibiting, sponsorship, advertising, and membership revenues to the association
• Work with Member Services and Publications Directors to update and promote exhibitor/sponsor/advertiser materials offering a full range of marketing opportunities for vendors and suppliers
• Take responsibility for ensuring Business Affiliate fulfillment and investment satisfaction

Regular and Associate Membership Recruitment

This position serves as lead for Regular and Associate member recruitment efforts in coordination with the Member Services Director.

• Identify and target non-members for recruitment
• Promote and manage annual Trial Membership program and other campaigns
• Utilize available data to customize marketing and sales approaches based on target audiences
• Connect with potential members in-person through site visits (state-wide travel)
• Support data integrity efforts by gathering and entering accurate information on prospective district members
• Take responsibility for on-boarding process for new members
• In coordination with Public Affairs Field Coordinators, attend and present at local/regional/chapter meetings in efforts to increase participation in CSDA

Grow Non-Dues Revenues & Partnerships

• Work with the Member Services Director in development of new partnerships, programs, and benefits designed to add value to district membership in CSDA as well as increase non-dues revenues received by the association
• Develop marketing campaigns to educate district members about special programs and benefits and encourage their participation

MISCELLANEOUS

• Assist with California Special Districts Alliance marketing opportunities
• Support retention efforts in coordination with Member Services Director and Senior Member Services Specialist.
• Perform other duties as requested.