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ASSOC DIR/WEB STRATEGY
Central Michigan University
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ASSOC DIR/WEB STRATEGY
Central Michigan University
Details
Salary:
Open
Type:
Full-time
The Associate Director of Web Strategy manages the university's external-facing website, providing strategic editorial direction on content, expertise and guidance on optimization and end-user experience, and participation in CMU's web governance and leadership for the division's web strategy and analytical team. This position will oversee key pages, processes and standards for CMU's web presence, and collaborate with various stakeholders throughout the university to ensure a robust and user-friendly web presence, with an eye toward constant optimization. The Associate Director of Web Strategy also will lead the collection and analyzation of metrics across all digital platforms, providing critical, actionable data for the integrated marketing team, University Communications and the university at large.
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Bachelor's degree from an accredited college or university in marketing, communication or related field. Prior professional experience working with a content management system or digital experience platform with a content architecture supporting a large scale we presence. Prior experience working with a content management Familiarity in synthesizing various data to optimize end-user experience. Working knowledge of all applicable marketing industry analytics including, but not limited to conversion rate optimization (CRO) and search engine optimization (SEO) strategy. Experience leading large-scale and complex web Strategy and projects. Demonstrated understanding of best practices, standards and current trends in web/mobile design including responsive web design and accessibility. Supervisory experience. "CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see http://www.cmich.edu/ocrie)." PI115879145 |
Internal Number: 115879145
About Central Michigan University
Founded 125 years ago, Central Michigan University is a major, national university with 26,000 students, more than 30 remote locations in the U.S. and Canada, and 225,000 alumni worldwide.CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels. Academic excellence is found in programs considered among the best in the nation, such as engineering, information systems, neuroscience, physician assistant, physical therapy, sales, logistics, fashion merchandising and design, advertising, marketing, public relations, and broadcasting. Central has been a pioneer in extended learning for nearly 50 years, and its online programs for undergraduates and the military, as well as its online MBA and online graduate education for teachers and school leaders, are nationally ranked.Central Michigan University expands its academics with immersive, hands-on opportunities such as research, volunteering, study abroad, internships and leadership experiences. The fourth-largest university in Michigan began with the mission of addressing a demand for teachers prepared and qualified to lead classrooms and educate future generations. That commitment to fulfil...ling unmet needs continues today through many newer programs, including our College of Medicine, which in May 2017 graduated its first class of doctors dedicated to serving medically underserved communities.Employees have access to fitness facilities and a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.With student-athletes who are expected to perform equally well in the classroom and on the field, CMU is a member of the NCAA Division I Mid-American Conference. CMU Athletics regularly earns accolades for student excellence in the classroom (almost 30 percent of our students were honored in spring 2017 for GPAs of 3.5 or higher) and on the field, with frequent men’s and women’s championship seasons in sports such as football, basketball, gymnastics, field hockey, soccer, baseball and softball, and wrestling. Central is located in a quaint, tight-knit community in the heart of central lower Michigan. Our community offers a robust mix of outdoor opportunities, family attractions, restaurants and brew pubs. Mount Pleasant’s small-town life is complemented by cultural activities on campus, including concerts, plays and guest speakers. Mount Pleasant is an hour or two from most Michigan destination spots, including Detroit, Grand Rapids, Lansing and Ann Arbor, as well as the state’s sunset beaches, golf and ski resorts, and our famous “Up North” communities, state parks and lakes.
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