The Louisville Sports Commission (LSC) is seeking an enthusiastic candidate with a passion for active lifestyles to serve as Race Director (RD) for LSC’s owned and operated Fall Runathon series comprised of the Louisville pure tap® 5K, Norton Sports Health 10K and Urban Bourbon Half Marathon presented by Jim Beam®. The Race Director reports directly to the Vice President of Sports Development.
The RD’s primary responsibilities are developing and implementing marketing and promotional strategies and activities to grow revenues associated with Fall Runathon race entries. Secondary responsibilities are to support development of experiential programs for the events; support the organization and execution of the running events and associated activities; and to manage the P&L for the three events. LSC’s in-house marketing, revenue and research staff provide the RD support in developing and implementing promotional activities. The RD supports LSC’s director of operations on staging the events. The RD works directly with LSC’s office manager to develop the budgets and manage expenses. The job requires significant seasonal travel and weekend work. The ideal candidate must have excellent communication and organizational skills and must be a strong, detail-oriented self-starter with creativity and problem-solving skills. Experience working with active lifestyle events, running events and/or running event registration marketing is a plus.
RESPONSIBILITIES BY FUNCTION
Event Development and Management:
Develop and implement a plan to grow 5K, 10K and half marathon registrations
Work with Marketing Director to develop event-related marketing materials and campaigns
Represent LSC at other running event expos
Work with Vice President of Revenue Development on sponsorship fulfillment as needed
Provide logistics support to the Director of Operations as needed
Support organization and operation of event logistics for events as needed
Help with the development and execution of new concepts and activities that support the races
Manage placement of all marketing-related collateral
Manage the volunteer ambassador groups that help market and promote the events
Maintain strong internal and external communications with all event stakeholders
Contribute to short- and long-term organizational planning and strategy for the races
Manage registration database
Support Direction of Operations
Recruit, organize, train and oversee large pools of volunteers
Work with government agencies, police, parks, facilities, equipment suppliers, universities, etc.
Work with event participants and vendors
Develop and manage event budgets
Manage vendor contracts, check requests and invoices
Other duties as assigned. The Louisville Sports Commission is a small organization, so it is important that the successful candidate be flexible and a team player.
Experience in traditional, interpersonal, grassroots and digital marketing
Experience in managing, directing events or supporting event execution
Excellent social media skills (Facebook, Twitter, Instagram)
Excellent computer skills and proficient in Excel, Word and PowerPoint
Excellent verbal and written communication skills
Self-motivated with the ability to work long hours and weekends
Ability to work well independently while also being a team player
Excellent time management skills and ability to multitask
Must be able to meet deadlines
Excel at operating in a fast-pace environment
Demonstrated leadership and vision in managing groups and major projects or initiatives
Budget development and oversight experience
Demonstrated commitment to high professional ethical standards
Ability to provide oversight and direction in multiple areas of operations
Excellent interpersonal skills; a relationship builder and maintainer
Ability to stand, sit, walk, and occasionally lift up to 50 pounds
Ability to drive up to 26’ box trucks
Must have a clean driving record
Must be willing to submit to a background check and drug screen
Bachelor’s Degree in sports marketing, business or related field
Race management experience
About Greater Louisville Sports Commission
The LSC is a Louisville, Kentucky-based 501(c)(3) not-for-profit corporation. Since our inception in 1999, we have developed a solid reputation of “Event Success Guaranteed” among local sports organizations, national and international governing bodies of sports, and other rights holders.
The mission of the Louisville Sports Commission (LSC) is to promote active lifestyles and enhance economic vitality by attracting, creating, and hosting quality sporting events in the Louisville area. This will bring more inbound sports travel dollars to our community, enhance the quality of life, and brand Louisville as a great sports town.
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