The Content Strategist and Writer develops and recommends content strategy and provides writing and editorial guidance for Academic Support Resources (ASR) and its units, affecting critical project outcomes and improving efficiency and quality of content. This includes developing, maintaining, and improving content through editorial strategy, content structure, process design and governance, and user experience. This person is responsible for balancing and aligning organizational needs and goals with user/audience needs, bringing best practices in content strategy to the department, and writing for existing and new bodies of content.
Develop, implement, and provide guidance on content strategy and content design (30%)
Work collaboratively to align content and content-related initiatives with ASR’s mission/strategic goals and user/audience needs.
Develop, maintain, and improve content and communications through editorial strategy, content structure, processes and governance, and user experience, and content design.
Establish and implement metrics to evaluate content (i.e. audits, analytics, research, usability testing, journey mapping, etc.) and recommend/develop plans for improvement.
Evaluate and modify internal practices and procedures in relation to content management, governance, workflows, editorial calendar, etc.
Participate in department projects and content initiatives that significantly impact students or the student experience (specifically in regards to informational or task-based content), championing content strategy and editorial best practices and working collaboratively across departments to improve content outcomes.
Endeavor to gain deep understanding of business practices, policies, and procedures as well as user needs, preferences, and habits in order to create comprehensive and long-lasting solutions to difficult or complex content problems.
Develop, write, and edit content and provide editorial guidance (30%)
Research, create, and implement editorial standards and style guides for ASR in accordance with best practices (i.e. web writing, UX writing, accessibility, plain language) and University standards for new and existing content.
Research, develop, and write microcopy (UX writing) for task-based/action-oriented content (i.e. workflows, forms, MyU, system apps owned or influenced by ASR); collaborate with technical staff to improve content and the student experience.
Develop and write content for ASR-owned websites (i.e. onestop.umn.edu, classroom.umn.edu, catalog.umn.edu, asr.umn.edu, ASR Intranet, etc.) in accordance with content strategy and best practices.
Develop strategy, content, and distribution practices for internal news and information sharing (i.e. newsletters, mass emails, blogs) as well as identify key messaging for external platforms.
Research and gain knowledge of audiences/users’ habits, goals, needs, and preferences; keep up to date on best practices in content delivery; quickly identify writing conventions and styles to adapt content across platforms.
Create and maintain editorial calendars, improving efficiency and increasing transparency of work.
Serve as a resource for colleagues and stakeholders on writing and editorial best practices; be apt to teach and share information freely.
Maintain and improve existing content and related processes (30%)
Support the overall lifecycle of content by evaluating and modifying existing content, communications, and related processes to improve content management efficiency and the usability and accessibility of content for users and audiences; introduce and recommend new techniques, methodologies, tools, etc. to improve outcomes.
Collaborate with technical staff (web developers, business analysts, data analysts) to develop and improve the structure and content design, including on content management systems and/or custom apps and systems.
Develop content maintenance and governance processes; create and share documentation and provide training.
Maintain ASR forms (including but not limited to content management, content design, structure and taxonomy, style and format, governance, modes of delivery, editorial standards, participation in the development of online workflows, tracking review schedule, measuring and evaluating usability, etc.).
Facilitate the publishing of technical and policy-related content managed by ASR (i.e. dates, University catalogs) including strategizing the surrounding business processes, internal communications, and ways in which the information is published online.
Develop relationships, provide service, and other duties as assigned (10%)
Develop and nurture relationships with colleagues to the benefit of the organization’s overall strategic goals and content outcomes.
Communicate about and champion content strategy with colleagues, stakeholders, technical staff, and leadership to advance the discipline and increase general understanding of it across the department.
Share knowledge and expertise freely through documentation, training, and giving presentations.
Stay up to date on content strategy and writing best practices, emerging methodologies, techniques, and tools.
**This position offers the following benefits:
â— University paid contribution (10% of your salary) to your retirement account - vested immediately. â— 22 paid vacation days per year, in addition to paid medical leave and 11 paid holidays. â— Reduced tuition opportunities covering 75% - 100% of eligible tuition. â— Excellent and affordable health care benefits. â— Wellness program with opportunity to earn lower health care rates. â— Free disability insurance. â— Free basic life insurance benefit (115% base salary, $200,000 maximum).
*Some benefits depend on percent-time appointment.
BA/BS in communications, English/writing, journalism, marketing, or related field and at least 3 to 5 years professional experience in communications, writing, and/or information delivery via the web.
Strong understanding of and demonstrated ability to use content strategy principles and practices.
Familiarity with accessibility, usability, user experience, and user testing.
Experience managing content and working in content management systems.
Demonstrated ability to analyze and summarize data and information to develop recommendations.
Demonstrated ability to work successfully in unpredictable or ambiguous situations where new approaches may be needed.
Strong organizational skills, both in technical/skilled work and in time management.
Strong interpersonal skills.
Demonstrated ability to work both independently and as part of a team.
Master’s degree in communications, education administration, journalism, writing, or related field.
Experience in higher education.
Experience managing content and exercising content strategy for a large organization.
Basic knowledge of HTML, CSS, Adobe InDesign or similar knowledge, and responsive web design.
Internal Number: 334790
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.