The National Rural Electric Cooperative Association (NRECA), with offices in Arlington, VA and Lincoln, NE is the trade association for over 900 consumer-owned electric cooperatives serving more than 42 million people. NRECA is committed to harnessing the strength of America's electric cooperatives into a single powerful voice. NRECA has won the following awards over the past few years:
* Top Workplace by the Washington Post * 100 Best Places to Work - ComputerWorld Magazine * 50 Best Places to Work - The Washingtonian * CARE Award Recipient - Recognizing organizations that promote a positive work-life balance * Best Place to Work Award Recipient - Lincoln, NE * Gold Well Workplace - Wellness Councils of America * State of NE Governor's Wellness Award - Grower Level
At NRECA, we work with people who are leaders in their fields. They are down-to-earth, hardworking professionals committed to helping our members serve their communities. Our work is interesting, constantly evolving, and requires new skills to meet the evolving needs of a dynamic industry. In this collegial, inclusive work environment, united around the compelling purpose and history of electric cooperatives, we thrive. And topping it off, NRECA cares about each person's overall well-being, encouraging health, financial security, and a sustainable work/life balance. EEO/AA- M/F/Disability/Protected Veteran Status/Genetic Data
Summary Advocacy Communications Manager P.4
Position is subject matter expert (SME) in the development and execution of strategic communications campaigns, primarily for external audiences, with the goals of:
Promoting the mission, values and interests of NRECA and America's Electric Cooperatives. Aligning NRECA's strategic objectives, its' strategic communications priorities and the interests of member electric cooperatives.
Advocating NRECA's policy positions by strengthening the visibility of NRECA reputation and advocacy resources with a proactive approach.
Providing communication expertise to policy issue teams to coordinate activities and ensure a cohesive delivery of communications and content on major policy issues.
Leveraging the work of NRECA and our members to tell compelling stories to policymakers and other influential stakeholders.
Coordinating with teams in Communications, Marketing and Government Relations to create and execute cross-departmental advocacy plans to appropriate audiences.
Leading the development of digital policy resources for NRECA members and external stakeholders.
Essential Duties and Responsibilities:
Determines communications priorities related to major NRECA advocacy initiatives, working with Government Relations subject matter experts and the communications team. Develops and executes key messages, using research where appropriate.
Develops relationships with communications directors and press secretaries for key members of Congress on electric co-op issues.
Leads innovative content strategies for association content in collaboration with digital communications and Government Relations staff.
Drives the creation of talking points, advocacy messages, and supplemental campaign materials for key policy issue team campaigns in partnership with Government Relations staff.
Partners with subject matter experts to ensure that key research, policy papers, and public remarks are effectively written to maximize value with key audiences.
Establishes regular cross-departmental communications to ensure consistency in priorities and messaging.
Works closely with Director, Media and Public Relations and key Political Affairs staff to coordinate with consultants, providing consultants with guidance and ensuring quality of their work-product.
Strategizes the placement, content and roll out of political messages as part of electric cooperative advocacy campaigns.
Works with the NRECA digital team to effectively leverage social media as a way to engage external stakeholders and ensure relevant and timely publication of NRECA positions. Writes news releases, statements, advisories, op-eds, website content and other external communications materials.
Advises digital communications staff and monitors web communications in order to ensure that external websites stay up-to-date on key issues.
Directs activities, manages contractors and consultants and leads multi-functional teams to ensure successful completion of projects, as applicable.
Direct Reports to this Position: N/A
Requirements and Qualifications
Formal Education Required: Bachelor's degree in Communications, Journalism, Public Affairs, Political Science, or related field.
7+ years of experience in advocacy, politics, public or media relations or a related field, including 2+ years experience working on political campaigns on Capitol Hill and 3 years of experience managing strategic communication campaigns focused on political/consumer advocacy.
Experience developing multi-media content and social media campaigns required.
Experience with ballot initiatives, message testing, message execution and/or buys on political ads desired.
Knowledge, Skills and Abilities Required (as demonstrated by prior work experience):
Knowledge of the cooperative world and the political and legislative world.
Ability to manage competing deadlines and multiple projects at various stages of development using effective organizational skills and attention to detail.
Ability to effectively interact with others and work in a team environment and providing follow-up when needed as demonstrated.
Ability to be persuasive, negotiate, and collaborate with individuals at all levels throughout organization.
Ability to work in a collaborative environment to build consensus and gain agreement on plan of action.
Ability to communicate, both verbally and in writing, with a diverse cooperative membership, NRECA executives, media groups, employees and/or vendors in a clear and precise manner.
Ability to use Microsoft Office tools (Excel, Word, Outlook, Power Point) in the day-to-day essential duties of the job.
Ability to operate various office equipment such as personal computer, copier, printer, fax machine, 10-key adding machine, and multiple line telephone.
Ability to provide service excellence by building relationships, being resourceful, responsive and respectful.
The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.
Disclaimer Statement: The preceding job description has been written to reflect management's assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.